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WHAT KIND OF
ADVERTISER
Are you ?



THE
BRIEF





Dialekta wanted to increase its brand awareness and demonstrate its targeted programmatic media expertise to the quebec advertising industry.

However, getting the attention of the advertising world is not an easy task. To achieve this goal, we needed something never before seen, something that could overcome the « ad-blindness » of this target…

Discover what we did:








THE
HOOK

BANNERS ENCOURAGING
YOU TO TAKE A QUIZZ




































THE
landing page

Select your role
   









THE
quiz

answer playful
questions
   









THE illustrated
PROFILE

We tell you who
you (really) are
   









DATA-DRIVEN
CREATIVES

All banners adress you
directly by your name

Integrating YOUR
answers to the quizz

Using the weather

Linked with NASDAQ

Joking about the actual
site you are on

Related to days and hours

Inviting them to our party!









The
RESULTS

  • Over 100 000 distinct banners delivered
  • CTR 10x the national average
  • 15% of the entire industry participated
  • 28% Conversion rate
  • 400% Increase in leads
  • Awarded a Grand Prix Boomerang in the Data-driven Category
    (the internet highest award in Quebec)